Buying vs Bestowing

Well guys, it's that time of year again.  How often do you hear this phrase?! Yes, it is the ever anticipated holiday season. I say this with the utmost respect toward the lovers of this time of year. And don't get me wrong. I'm no Grinch and I love the spirit and positivity seeking atmosphere this time of year but the one thing I don't fall about with excitement for is the shallow obsession for consumerism we are urged to take on as our burden during this, what should be, a genuinely loving holiday.

Now of course, I love gift giving and gift receiving.  I mean, hello!  I've built a business off of this exact idea. But must we seek to please our nearest and dearest and keep their ever sought after love by buying them material goods?  Material goods with empty significance? Material goods that may cost you a wad but have no sentimental value?

What do you think about the idea of being inspired by someones personality and "to have a more perfect world" goals?  Take your mom for example.  In your eyes she may be an independent, free spirit.  She may love the scent of roses and keep a pristine garden.  She may love cooking and feeding others to show her love.  Or she could be the strong silent type who shows her love for others by advising (sometimes unwanted advice but eventually appreciated). Now, take that idea of what your mother may reflect in your eyes and become inspired by a book, a new skill class, a piece of jewelry (wink, wink) and present her with that.  Don't listen to what the retail industry might think they know about your loved one.  Listen to YOU because YOU know them best.  Don't get caught up on price (am I spending enough?)  or whether it's something you like or not.  Get caught up in inspiration and give from your heart because they can't deny how you see them. 

And the best part of this gifting style?  They will always appreciate that you took the time to contemplate what they mean to you and there will always be a story behind your gift.  You can't say the same for an expensive new IPhone can you?  And I can honestly say that when I've used this gifting style, I've never felt that it wasn't enough.  Even if they couldn't quite fake the "I love it" expression as well as you and they might have hoped, I still feel accomplished because I always have that back story to let them in on why I picked this specifically for them. I always hold onto the prospect that one day they might see themselves in the same way and then adorn themselves with whatever bohemian, free-spirited necklace, earthy pair of leggings or rockstar sunglasses I've bestowed.

Lots of love to you this holiday season and keep a pure and anxious spirit! 

Amorcito